(BNP) - The Ministry of Industry and Trade has just issued a document to implement Vietnam National Brand Week 2026, aiming to celebrate the 18th anniversary of Vietnam Brand Day (April 20, 2008 - April 20, 2026).
Illustrative photo.
Accordingly, Vietnam National Brand Week 2026 will take place from April 17 to 24, 2026 with the theme “Vietnam National Brand: Rising in the New Era”. This is an activity within the Vietnam National Brand Program aimed at enhancing the position and competitiveness of Vietnamese products and businesses in domestic and international markets.
Within the framework of the Week, many key activities will take place such as: Opening Ceremony and Vietnam National Brand Forum 2026; Implementing a large-scale communication campaign across mass media and digital platforms; organizing the display of banners and posters in response to Vietnam Brand Day on April 20th; along with conferences, seminars, exhibitions, and related activities in localities.
Through this series of activities, the Ministry of Industry and Trade promotes the dissemination and advertising of Vietnam's national brand; strengthens connections and sharing between management agencies and the business community; and emphasizes the direction of brand development in the context of digital transformation, green transformation, and deep international economic integration. This encourages businesses to improve their management capacity, innovate, and meet sustainable standards to increase brand value and competitiveness.
The Ministry of Industry and Trade requests that the People's Committees of provinces and cities and relevant agencies and units, based on actual conditions, proactively coordinate and implement activities in response to the event, contributing to the widespread dissemination of the value of Vietnam's national brand to the business community and the people.
