PPC holds conference to promote Bac Ninh culture on Vietnam Airlines flights

Overview of the conference.

Leaders of relevant departments and sectors as well as representatives from Vietnam Airlines JSC attended the conference.

At the conference, Vietnam Airlines JSC proposed and designed contents for organizing the Kinh Bac – Bac Ninh cultural experience week on Vietnam Airlines flights with the aim of promoting Kinh Bac heritage and culture, thereby, enhancing the new experience for the passengers.

The design concept is themed “Kinh Bac culture” with cultural promotion activities taking place before the flight (ground experience) and experiences on flights through products such as newspapers, entertainment, enjoying meals, gratitude gifts, creative games for children and so on. In addition, promotional activities and cultural exchanges between Bac Ninh province and Vietnam Airlines are organized.

The delegates appreciated the contents on tourism development “Kinh Bac cultural experience week”. At the same time, they suggested some activities such as: singing Quan ho folk song on flights; integrating Q&A mini-games about Kinh Bac - Bac Ninh culture; an introduction of typical agricultural products of Bac Ninh; the display of press publications with specialized contents on Bac Ninh culture in the waiting areas and on the planes; and souvenir design, etc.

The PPC’s Standing Vice Chairman Vuong Quoc Tuan acknowledged and highly appreciated the idea of Vietnam Airlines JSC. At the same time, he recommended renaming to “Coming back to Quan ho land – Bac Ninh” Week, which is expected to take place around February 2024.

Tuan assigned the Department of Culture, Sports and Tourism to be the standing unit and cooperate with other departments, sectors, and Vietnam Airlines to make a plan to organize and implement the Week, thereby, ensuring the efficiency and meeting the requirements of promoting Bac Ninh’s image, culture, cuisine and strengths.

Vietnam Airlines cooperated with the Department of Culture, Sports and Tourism to research and design the souvenirs and introduce Bac Ninh’s typical cuisine on flights. It also needs to arrange space for the experience of Bac Ninh culture and cuisine in the waiting area at the airport, as well as have the flight attendants wear traditional Quan Ho costumes during the Week. As a result, the Week can create an impression to attract domestic and foreign visitors to the Bac Ninh people. The people here are hospitable and respectful and the land of Bac Ninh - Kinh Bac is dynamic, creative, rich in cultural and revolutionary traditions.