National Brand Week and Vietnam Brand Day in 2024 launched

Vice Chairman of the Provincial People’s Committee Dao Quang Khai (2^nd from left) visits the product display booth of Dabaco Group at the program.

Participants at the program were Mr. Dao Quang Khai, Member of the Provincial Party Standing Committee and Vice Chairman of the Provincial People’s Committee; leaders of departments, branches, sectors and localities as well as representatives from some enterprises in the province.

The Vietnam National Brand Program was approved by the Prime Minister in Decision No. 253/2023/QD-TTg dated November 25, 2003. It is a specific and long-term trade promotion program of the Government with the aim of building and developing Vietnamese brands through strong brand products in the economy, thereby, creating prestige and enhancing the strength of Vietnamese enterprises in domestic and international markets. With such meaning, April 20 every year is chosen by the Prime Minister as Vietnam Brand Day.

In 2024, the Ministry of Industry and Trade launches the Vietnam National Brand Week from April 15 to April 21, 2024, nationwide with the theme “Elevating the core values”.

In response to National Brand Week and Vietnam Brand Day in 2024, the Department of Industry and Trade in Bac Ninh has actively implemented many related programs and plans, especially supporting construction and development of brands for enterprises and handicraft villages, as well as achieving positive results. Therefore, those results increase the value of products and production facilities, as well as strengthen consumer trust and affirm the enterprises’ position in the market.

After the launching ceremony, Vice Chairman Dao Quang Khai and leaders of departments, sectors and localities visited some booths displaying Vietnamese brand products and OCOP products of the province at the program.